Working with a multidisciplinary team of designers, developers, data analysts and account managers, we compiled a variety of perspectives on the required functionality and consolidated our findings to create the MVP requirements.

We worked through the stages of sketching, wireframing and prototyping and completed usability testing with a variety of team members on both the design and account teams to obtain their insights into the user flow and how it could be improved based on their needs and expertise.

To bring the email design system to life, we created a series of pre-defined email templates along with a library of corresponding content modules. We implemented a single column, fully responsive design with concise messaging for easier scanning, larger text for legibility, high contrast text and background colour for vision impairment, engaging imagery and a clearer and more meaningful button hierarchy to increase click throughs.