Good2Go
Grocery Shopping App - Case Study
PROJECT GOALS
To create a comprehensive tool for a personalized grocery shopping experience with a focus on improving convenience, efficiency and budget tracking.
GOOD2GO FEATURES
A series of key features simplify the user’s grocery shopping experience from list creation to in-store shopping or online ordering.
LISTS
Create and share lists with family and friends.
BASKET
Check off items as you add them to your basket and track spending.
STORES
Find your nearest store, check hours and view store traffic.
PAYMENT
Checkout in store or order online for pickup or delivery.
GROCERIES
Search and add items to your list.
RESEARCH METHODS
To bring this idea to life, I applied a number of research methods including customer interviews, personas, market research analysis, customer journey, information architecture, wireframing and prototyping.
USER RESEARCH
Interview results produced six key areas of improvement for the common grocery shopping experience
PERSONAS
CUSTOMER JOURNEY
INFORMATION ARCHITECTURE
