Emily Sorell
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Good2Go

UI/UX - Grocery shopping app

Good2Go - Grocery Shopping App Case Study

Good2Go - Grocery Shopping App Case Study

The Problem: Grocery shopping is an important part of our daily lives, but it often feels like an inconvenient, inefficient and expensive chore.

Project Goals: To create a comprehensive tool for a personalized grocery shopping experience with a focus on improving convenience, efficiency and budget tracking.

Good2Go Features

Good2Go Features

A series of key features simplify the user’s grocery shopping experience from list creation to in-store shopping or online ordering. View prototype >

Lists

Lists

Create and share lists with family and friends.

STORES

STORES

Find your nearest store, check hours and view store traffic.

Groceries

Groceries

Search and add items to your list.

Basket

Basket

Check off items as you add them to your basket and track spending.

Payment

Payment

Checkout in store or order online for pickup or delivery.

Research Methods

Research Methods

To bring this idea to life, I applied a number of research methods including customer interviews, personas, market research analysis, customer journey, information architecture, wireframing and prototyping. View the full case study >

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