The Problem: Grocery shopping is an important part of our daily lives, but it often feels like an inconvenient, inefficient and expensive chore.

Project Goals: To create a comprehensive tool for a personalized grocery shopping experience with a focus on improving convenience, efficiency and budget tracking.

A series of key features simplify the user’s grocery shopping experience from list creation to in-store shopping or online ordering. View prototype >

Create and share lists with family and friends.

Find your nearest store, check hours and view store traffic.

Search and add items to your list.

Check off items as you add them to your basket and track spending.

Checkout in store or order online for pickup or delivery.

To bring this idea to life, I applied a number of research methods including customer interviews, personas, market research analysis, customer journey, information architecture, wireframing and prototyping. View the full case study >