RMHC Website Refresh
The Problem: Users lack an understanding of the organizations’s purpose and ways to support it.
Project Goals: By refreshing the content, layout and UI of the site, we aimed to help increase understanding of the organization, its mandate, and ways to support it.
Our team gathered insights on the site experience from a variety of users, both individual and corporate, in order to highlight pain points making it difficult to find essential information. We conducted research into best practices and successful approaches for digital fundraising experiences. We took these learnings and created wireframes for the refreshed pages.
Based on our research, we recommended improving the following key aspects of the site.
Readability: Use of concise, scannable copy with more storytelling to increase content retention.
Legibility: Increasing font size and removing large blocks of italic text.
Information Architecture: Creating a consistent hierarchy of buttons for primary and secondary CTAs and ensuring meaningful placement of buttons to allow users to find content easily.
Accessibility: Increasing contrast with text over images ensuring adherence to AAA accessibility standards.