https://www.emilysorell.com/good2go daily 0.75 2019-08-21 https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566232765599-SGFUCDA76NJ9OMZ1OYWX/Screen+Shot+2019-08-19+at+12.39.06+PM.png Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566223959827-Y8J6WPPUKLH6XT938QZ1/Good2Go.png Good2Go - Good2Go - Grocery Shopping App Case Study The Problem: Grocery shopping is an important part of our daily lives, but it often feels like an inconvenient, inefficient and expensive chore. Project Goals: To create a comprehensive tool for a personalized grocery shopping experience with a focus on improving convenience, efficiency and budget tracking. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355825636-K3O3XXLHZK1SH43M0LFE/spacer.png Good2Go - Good2Go Features A series of key features simplify the user’s grocery shopping experience from list creation to in-store shopping or online ordering. View prototype > https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565315105504-404HBU5TDPXXG6XDI69K/Screen+Shot+2019-08-08+at+9.44.48+PM.png Good2Go - Lists Create and share lists with family and friends. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565315241899-S3CTXXNASQ5ULC8FAX3M/Screen+Shot+2019-08-08+at+9.46.08+PM.png Good2Go - STORES Find your nearest store, check hours and view store traffic. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565315581636-DFYHWJ5XK70Y8SFMMGI8/Screen+Shot+2019-08-08+at+9.52.42+PM.png Good2Go - Groceries Search and add items to your list. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565222922397-2M84VAR6N2RGMGCCQ00I/Good2Go.png Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565315725676-UL3CCYHUMB8FVZQ3MKWS/Screen+Shot+2019-08-08+at+9.55.11+PM.png Good2Go - Basket Check off items as you add them to your basket and track spending. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565316423986-UJOM1CLUGJDKIR3SF9BW/Screen+Shot+2019-08-08+at+10.06.40+PM.png Good2Go - Payment Checkout in store or order online for pickup or delivery. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355847233-OS1PEIFHR4TXS97GSYA1/spacer.png Good2Go - Research Methods To bring this idea to life, I applied a number of research methods including customer interviews, personas, market research analysis, customer journey, information architecture, wireframing and prototyping. View the full case study > https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565663192587-L6GLW72IAKS20Z658KTB/Good2Go-Research.png Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565663341811-2JY4G5DW489YID84RYUP/Good2Go-Research-2.png Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565184274390-127S4H8ZMHDPMBUC1JQS/good2go.png Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565183007627-ON31MQTO3MQO9PLU24Y4/good2go.png Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565145453576-ORZ8ARVJJM908CDOXB1G/good2go.png Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565144273976-AH41Q6CQRLI2AZXU2TV7/good2go.jpg Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565147176599-7V7M8Z0ARCTZRINI2PVX/good2go.png Good2Go - good2go ux/ui - grocery shopping app that creates lists, keeps track of budget, provides online ordering. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461597728765-0G3C4VEIWZ8KVUFOEMSX/static1.squarespace-crop.jpg Good2Go https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565146159879-V3VMLDIQBQE9RI307TT0/good2go.png Good2Go https://www.emilysorell.com/rmhc daily 0.75 2019-11-05 https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566226464545-GO0A74TINJ55UXLZOJ7W/Screen+Shot+2019-08-19+at+10.51.23+AM.png Ronald McDonald House Canada https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566334381603-LEKIBZJ3XZEXMZF5ODTL/RMHC.png Ronald McDonald House Canada - RMHC Website Refresh The Problem: Users lack an understanding of the organizations’s purpose and ways to support it. Project Goals: By refreshing the content, layout and UI of the site, we aimed to help increase understanding of the organization, its mandate, and ways to support it. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565308065372-8PSKD57JHFOUGT0FE2E1/RMHC-ABOUT.png Ronald McDonald House Canada - Approach Our team gathered insights on the site experience from a variety of users, both individual and corporate, in order to highlight pain points making it difficult to find essential information. We conducted research into best practices and successful approaches for digital fundraising experiences. We took these learnings and created wireframes for the refreshed pages. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565210718074-ZCZI10UHN81OWE8ON3YC/RMHC.png Ronald McDonald House Canada https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565312513325-S5RW7RD8TLGWS7BUE9QX/RMHC-HOME2.png Ronald McDonald House Canada - Site-Wide Recommendations Based on our research, we recommended improving the following key aspects of the site. Readability: Use of concise, scannable copy with more storytelling to increase content retention. Legibility: Increasing font size and removing large blocks of italic text. Information Architecture: Creating a consistent hierarchy of buttons for primary and secondary CTAs and ensuring meaningful placement of buttons to allow users to find content easily. Accessibility: Increasing contrast with text over images ensuring adherence to AAA accessibility standards. https://www.emilysorell.com/zane daily 0.75 2019-08-21 https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566232946768-BDQ8IMMBYCGLW5YTSS6G/Screen+Shot+2019-08-19+at+12.41.53+PM.png Zane https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565225219098-9NT8S3G6QF1PV509ZEDR/Zane.png Zane - Zane - Website Update The Problem: User feedback indicated difficulties finding specific products, lack of click throughs on creative content and newly released products and unclear navigation. Project Goals: Create a home page that is a hub for new and featured content, ultimately attracting more click throughs. Integrate and highlight social media content with strong visuals. Create a clearer navigation menu with sub menus for simpler filtering. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565224827721-RRK32G6QJKTZV6H9PPL4/Zane.png Zane https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355941064-65KCGCBCOVTUV6MCY538/spacer.png Zane - Site Recommendations | Home Page https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566256854925-XCG7I324PYH4I8M9SIEK/Zane-wires-1.jpg Zane https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355953804-3X98F4CKHZA5EWVNUG4G/spacer.png Zane - Site Recommendations | Navigation https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566261838064-KF69QBA0PPWW3VMQYMJK/Zane-wires-2.jpg Zane https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566263359268-MJR11CLE1T89UNN0QA97/spacer.png Zane https://www.emilysorell.com/dashboard daily 0.75 2019-08-21 https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566234822904-1IGUOS3A61R06JWXR5NO/Dashboard.png Financial Services Dashboard - Navigation Alternatives https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566238935903-2XZCV6ONF4ZZ4XSMCA71/Dashboard-2.png Financial Services Dashboard - Navigation Alternatives - Financial Services Dashboard - Navigation Layout The Problem: Organizing a cumbersome set of navigation items for a financial dashboard system. Project Goals: To create two options for a clean and simple navigation with a pre-defined set of navigation options. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355898494-AVGVDN1UUL6G35YNF4LO/spacer.png Financial Services Dashboard - Navigation Alternatives - Approach | Option 1 Using a more traditional dashboard layout with a fixed navigation menu on the left, a user-friendly interface was created allowing users to toggle back and forth between navigation items and clearly view all subcategories. A more conservative, financial themed colour scheme was incorporated into this design. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565230165824-8XI0FTLCSCWN8S1K2RQG/Dashboard.png Financial Services Dashboard - Navigation Alternatives https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566239602412-UKQL047P4Q6HYI5SD9XB/Dashboard_Mockup.jpg Financial Services Dashboard - Navigation Alternatives https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355912520-DEG35HPCOVEA359U0ORM/spacer.png Financial Services Dashboard - Navigation Alternatives - Approach | Option 2 With a more traditional website browsing experience in mind, a horizontal navigation menu was created with a flyout menu for subcategories and large buttons for internal navigation. This design incorporates a younger and fresher colour scheme to bring more life to the system. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566240769530-CJD2CWIN9MHOIWJQVV9X/Dashboard_Mockup_v2.jpg Financial Services Dashboard - Navigation Alternatives https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565229821769-F05HU0173HBI7I870982/Dashboard.png Financial Services Dashboard - Navigation Alternatives https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1565228574021-IA54YCXFELCIYNFGAL62/Dashboard.png Financial Services Dashboard - Navigation Alternatives https://www.emilysorell.com/work daily 0.75 2015-08-25 https://www.emilysorell.com/design-system daily 0.75 2023-10-06 https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1696471399956-V4E75L8HCBWATHJCY516/Screen+Shot+2023-10-04+at+9.56.02+PM.png TD - Email Design System https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1696471047528-007Z8W03F3WNK9XHMDB6/Screen+Shot+2023-10-04+at+9.56.02+PM.png TD - Email Design System https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1572980835335-186ZUPK5HF5ZLK0KOG3B/divider.png TD - Email Design System https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355765152-1Q4IN4U1IYNRT2KYO50K/spacer.png TD - Email Design System - APPROACH Working with a multidisciplinary team of designers, developers, data analysts and account managers, we compiled a variety of perspectives on the required functionality and consolidated our findings to create the MVP requirements. We worked through the stages of sketching, wireframing and prototyping and completed usability testing with a variety of team members on both the design and account teams to obtain their insights into the user flow and how it could be improved based on their needs and expertise. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1696471079559-OQ70D92G2HQ91YG245N7/Screen+Shot+2023-10-04+at+9.56.27+PM.png TD - Email Design System https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1696471090080-LOJ28PS08FGTQWTKI85A/Screen+Shot+2023-10-04+at+9.56.45+PM.png TD - Email Design System https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1696471122021-PD6RJVIVM98ECFO7P74Y/Screen+Shot+2023-10-04+at+9.52.21+PM.png TD - Email Design System https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1572796133305-O9UGK16VWWF6P3MD2XYT/spacer.png TD - Email Design System - Email Templates To bring the email design system to life, we created a series of pre-defined email templates along with a library of corresponding content modules. We implemented a single column, fully responsive design with concise messaging for easier scanning, larger text for legibility, high contrast text and background colour for vision impairment, engaging imagery and a clearer and more meaningful button hierarchy to increase click throughs. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1572799220960-R4H4JC9CBAVTKC3EOY6C/Screen+Shot+2019-11-03+at+11.37.51+AM.png TD - Email Design System https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1572922515306-LPLS7XOC17ZMO6SO8JD8/spacer.png TD - Email Design System https://www.emilysorell.com/dish daily 0.75 2019-08-21 https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566331970626-33QI54EPMA5C72Y46B5I/Screen+Shot+2019-08-20+at+2.52.23+PM.png Dish Cooking Studio - Website Design + Development https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566329535737-4X86V7TLPAW3GV1MIS0X/Dish.png Dish Cooking Studio - Website Design + Development - Dish Cooking Studio - Website Design + Development The Problem: Outdated website, disorganized content and lack of online class booking capabilities. Project Goals: Create a clean and simple interface with intuitive navigation and seamless class calendar and booking system. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355868164-9AT6123GOM8PXXEUQDMP/spacer.png Dish Cooking Studio - Website Design + Development - Approach | Calendar Through research into effective class booking systems and corresponding user testing, we concluded that a full calendar layout was the preference, allowing the user to view the month as a whole while scanning the daily class availability. Clicking through to an individual class allows the user to view class details and book and pay through the site. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566343722924-1G3UAFE7QMWVO1NTLSES/Screen+Shot+2019-08-20+at+7.28.33+PM.png Dish Cooking Studio - Website Design + Development https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566355881108-WQTS7V2DQOE38887J7M7/spacer.png Dish Cooking Studio - Website Design + Development - Approach | Navigation Using the card sorting technique, we highlighted the needs of key users and built the site information architecture around these insights. A more robust navigation menu with corresponding sub navigation was essential to locate all important areas of the site. https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1566344956770-E7YXVF8R8RWNA9DPLWIW/Screen+Shot+2019-08-20+at+7.48.59+PM.png Dish Cooking Studio - Website Design + Development https://www.emilysorell.com/portraiture-wells daily 0.75 2023-10-08 https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1696471399956-V4E75L8HCBWATHJCY516/image-asset.png Portraiture - passionate about the pieces https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1696471399956-V4E75L8HCBWATHJCY516/image-asset.png Portraiture - passionate about the pieces https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457380790451-1V4EBAPSUERI6XZ0DUPD/portraiture-82.65.2_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475545583-RSE6AI5JFTGOY7JDKIXR/portraiture-82.65.447_PS1.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475445982-CZ8CAQWJ9VH6G6MXRB9S/portraiture-82.65.366_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475465198-ELIGEGUCMH604ZDRGQJB/portraiture-82.65.9_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457474124582-OSQWM2UYPA7MLU0XY926/portraiture-82.65.133_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475496888-W0QC645FIMZH6R01BBGF/portraiture-82.65.66_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475530517-TE22N1Z7UH1S5NFFJOSP/portraiture-82.65.5_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475477342-6A3K63FQUT37DYI19X5W/portraiture-82.65.79_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475919508-O5I1RJXA77BOAD7EQDW0/portraiture-82.65.465_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475894379-GX07H5PS5IER6I9QFHG5/portraiture-82.65.379_PS1-toned.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457474083118-3AMK647X1L0MJUFP43L9/portraiture-82.65.173_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475931580-6K5U8YR14I1T0OQ9WYMJ/portraiture-82.65.454_PS2.jpg Portraiture https://www.emilysorell.com/space-to-sweat-body-politic-lange daily 0.75 2022-12-08 https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1670530240894-JSBXH1E22OJT15ZMONZS/image-asset.jpeg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1670530240894-JSBXH1E22OJT15ZMONZS/image-asset.jpeg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/5d4a238737416a00011441fa/1670529967852-TZR69ARCBITPB8GCXIGC/image-asset.jpeg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542874079-8YLV9U9BZY4WKHR9LWL5/Stocksy_txp824ffa5crXt000_Large_934908.jpg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542871051-TM26191OB06ABA6PGOEV/Stocksy_txp824ffa5crXt000_Large_934905.jpg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542868460-D4T6NENUO9BXIOP3SLIK/Stocksy_txp824ffa5crXt000_Large_934902.jpg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459842035230-YIP0GDZ2Y001060ON4W4/Stocksy_txp824ffa5crXt000_Large_934899-crop.jpg Space to Sweat — Body Politic - Story — These volunteers believe that everyone deserves a space to exercise. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542886905-4A47JDW5L4V9DECTA1T0/Stocksy_txp19148185Mjt000_Large_938952.jpg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542873195-PP1ELZPEX4OFOP3GWNX0/Stocksy_txp824ffa5crXt000_Large_934907.jpg Space to Sweat — Body Politic - Concept — Create a visual metaphor for the volunteers’ mental struggle with city government and physical struggle with renovating a massive space. No styling and minimal lighting effects to capture contrast and mood. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542875737-IG9Z9D4J8F9S5H9P05FO/Stocksy_txp824ffa5crXt000_Large_934909.jpg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542884275-BHTW5MCD6XTVGH3NA1FT/Stocksy_txp824ffa5crXt000_Large_934918.jpg Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459876831998-RU4K440VKH54Z812YS8V/Stocksy_txp824ffa5crXt000_Large_934911-crop.jpg Space to Sweat — Body Politic - this is the title Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Nullam quis risus eget urna mollis ornare vel eu leo. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543058224-15G70EJMVLX3FTKEU0N3/Stocksy_txp824ffa5crXt000_Large_934897-crop.jpg Space to Sweat — Body Politic https://www.emilysorell.com/news-gallery-miller daily 0.75 2022-12-08 https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403019014-4BOQTHMW2DR1QRC8N4HR/Stocksy_txp35169653TeS100_Large_639001_WEBSAFE.jpg News - Athletic Wear Print Campaign Very excited to have partnered with Male Activeware for this summer's new line. Read Post → https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403179321-W2HARG1D3VRJNZSAPE22/Stocksy_txp35169653TeS100_Large_674784_WEBSAFE.jpg News - Looking to cast your next lead? Open for bookings for 2017, and I'm unbelievably grateful for any opportunities. Get In Touch → https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403260609-7B3PHIHTDJNY3R4H0SHM/Stocksy_txp35169653TeS100_Large_645135_WEBSAFE.jpg News - New Headshots Are In Thank you to my dear friend Erica Gonzalez for my new headshots. Ready for 2017! View Gallery → https://www.emilysorell.com/new-gallery-wexley daily 0.75 2023-10-05 https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457024162806-XH03IVFMI26S05KB074J/31.jpg portfolio - Caravan In hac habitasse platea dictumst. Fusce eu erat tincidunt, dapibus sem scelerisque, dapibus nibh. Proin fringilla, est non fermentum cursus, elit nibh hendrerit velit, vitae congue neque augue sed odio. https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457024162806-XH03IVFMI26S05KB074J/31.jpg portfolio - Caravan In hac habitasse platea dictumst. Fusce eu erat tincidunt, dapibus sem scelerisque, dapibus nibh. 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