TD
Email Design System
The Problem: The email development process is time consuming and inefficient and relies heavily on development and QA teams.
Project Goals:
Create a user-friendly platform to allow non-developers to easily build marketing emails with a modular drag and drop system based on pre-defined templates
Create a series of email templates incorporating current usability and accessibility standards.
Our ultimate aim was to reduce the turnaround time for building, testing and deploying HTML emails, while creating concise and engaging communications.
